Traffic Impact

Traffic Impact

The traffic generation of a Lidl foodstore is minimal compared to a mainstream food retailer.

As part of the planning application a detailed Transport Assessment has been undertaken to establish the capacity of the surrounding road network and assess the effect of the proposed development.

In terms of traffic generation, it is estimated that the majority of trips (84%) will be linked, pass-by and transferred/diverted trips made by cars that will already be on the highway network. In fact it is expected that the length and number of trips made on the A3023 will reduce as shoppers will have less need to travel further afield to do their food shopping.  Surveys show that currently only 20% of the spending on food and groceries generated by residents on Hayling Island is actually spent in stores on the island, with many residents driving off the Island to do their food shopping.

It is important to recognise that discount foodstores stock a mere 1,800 products and have a very low turnover of circa £4m per annum. In contrast, more mainstream stores such as Sainsbury or Tesco can stock more than 30,000 products and turnover circa £30m.  The turnover and traffic generation of a discount foodstore is extremely low in comparison.

In terms of delivery vehicles, the proposed store will have only 2-3 deliveries each day, which equates to a maximum of 6 movements (in and out).  As a result, there will be no negative impact on the highway network arising from deliveries.

Retail Policy

In respect of retail policy, no better sites have been identified within or adjoining any of the existing shopping centres on the island that are suitable and available to accommodate the Lidl, and the store is not expected to have any significant adverse impact on the health of any of the existing shopping centres, since it will take the majority of its trade from larger out-of-centre foodstores.